Sam Cannon is an artist who lives in NYC. She does photography and video, but some of her work is turned into gifs. She is using gifs of models walking the runways and she uses them to display the clothing they have on.
Aklo is a videographer who also makes gifs. He mainly shoots and directs music videos. Many of the gifs he makes come from the same shoots. I found the gifs he made for brands interesting. Most of the movement he captures looks natural and it looks like the models did not know he was going to make a gif out of it.
https://giphy.com/stories/gypsy-sport-x-paper-mag-youth-issue-release-party-d9797bc7-d40c
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